Sector expertise
Automotive & Electric Mobility
Product research, mobility strategy, and market intelligence across conventional and electric vehicles.
Insight that moves.Strategy that scales.
K&A is a strategic intelligence group for emerging markets — two specialist firms and one integrated research platform whose fieldwork, data and stakeholder reading combine so your next move rests on evidence—not assumption.
- Survey respondents reached
- 0M+Survey respondents reached
- Projects delivered
- 0+Projects delivered
- Clients served
- 0+Clients served
- Years cumulative team experience
- 0+Years cumulative team experience
Market ResearchPinnacle Analytics Indonesia
Member of Pinnacle Group
Consumer research · Market entry · Fieldwork
AI & DataK&A Consulting
AI strategy · Data analytics · Governance
Research PlatformKORA²
Kiantara Omnichannel Research, Analytics & Application
Survey design · Omnichannel collection · Data dashboard · Analytics
BankingInsuranceMultifinanceCapital MarketsFintechAutomotive & MobilityFMCG & RetailHealthcareTechnology & MediaConstruction & EPCGovernment & Multilateral
How we work
Evidence becomes valuable when it changes the decision.
Research integrity, strategic excellence and deep local intelligence— connected in one engagement from question to execution.
- 01
Insights
By delivering quality research & market intelligence
- 02
Execution
Through precision fieldwork & strategic advisory
- 03
Impact
Turning data into real business outcomes
0M+
Consumer survey respondents
Successfully reached across ASEAN, Japan, Australia and China
0+
Focus group discussions
With consumers and B2B / B2G decision makers
0+
In-depth interviews
Consumer, B2B and B2G respondents at every seniority
Coverage index
0markets
Every market listed is one our teams deliver research, market entry or investment advisory in. Select a region to see it.
- 01Azerbaijan
- 02Bangladesh
- 03China
- 04Hong Kong
- 05India
- 06Indonesia
- 07Iraq
- 08Japan
- 09Jordan
- 10Kazakhstan
- 11Kuwait
- 12Lebanon
- 13Malaysia
- 14Myanmar
- 15Nepal
- 16Pakistan
- 17Philippines
- 18Qatar
- 19Saudi Arabia
- 20Singapore
- 21South Korea
- 22Sri Lanka
- 23Taiwan
- 24Thailand
- 25Turkey
- 26United Arab Emirates
- 27Vietnam
Services
Two specialist firms, one integrated platform
Research, advisory and field operations connect in one evidence system. Start with one capability, or combine them end-to-end.
Research execution and market intelligence for brands, investors and institutions that need reliable fieldwork, local context and decision-ready insight.
- UnderstandBrand Valuation
- Brand value assessment combining marketing metrics & financial analysis
- Brand Health & Lift Study
- Awareness, consideration, preference, NPS and purchase-intention tracking
- Usage & Attitude (U&A)
- Behavioral mapping, consumer motivation, barriers and habit analysis
- Concept & Product Testing
- New product development, UI/UX testing, sensory testing, semiotics
- Macro & Micro Research
- PESTLE, Porter's Five Forces, competitor analysis, 3C, STP
- EnterGo-to-Market Strategy
- Market entry planning, positioning, channel and distribution strategy
- Customer Assessment & Mapping
- Potential customer identification, supply chain mapping, lead generation
- Market Sizing & Feasibility
- Demand analysis, barrier-to-entry assessment, competitive landscape
- Regulatory & Compliance
- Regulatory framework analysis, permits, licensing, compliance review
- Site Selection & Geographic
- Location analysis, infrastructure assessment, tier 1–3 city coverage
- FundFundraising Strategy
- End-to-end fundraising advisory, pitch deck support, donor strategy
- Tax & Financial Analysis
- Financial modeling, tax planning, investment evaluation, risk analysis
- IPO Strategy
- IPO readiness assessment and preparation for Indonesia market listing
- M&A Advisory
- Merger & acquisition strategy, due diligence, partner matching
- Investor Matching
- Strategic investor identification, partnerships and network facilitation
Industries
Deep expertise across key sectors
Sector expertise
Technology
Digital products, AI adoption, platform strategy, and technology market intelligence.
Sector expertise
Financial Services
Fintech adoption, banking experience research, and insurance market intelligence across emerging economies.
Sector expertise
FMCG
Consumer behavior, brand perception, and retail audits for fast-moving consumer goods companies.
Sector expertise
Healthcare
Pharmaceutical market research, patient journey mapping, and healthcare service delivery analysis.
Sector expertise
Government
Public policy research, citizen satisfaction surveys, and digital government transformation advisory.
Selected case study · Large-scale survey
A national tourism survey designed to stay coherent at scale.
ClientKementerian Pariwisata Republik Indonesia
K&A connected multilingual collection, live quota supervision and analyst-ready outputs in one controlled workflow.
Indonesia tourism study
A national view of Indonesia's natural and cultural destination breadth.
- ≈37.7K
- Target respondents
- 15
- International source countries
- 38
- Domestic provinces
- 2
- Respondent streams
The brief
Distinct respondent journeys. One source of truth.
The study combined localized questionnaires and complex eligibility rules across international markets and all 38 domestic provinces.
Delivered
- Multilingual questionnaires with eligibility routing
- Live quota and sample-composition monitoring
- Analyst-ready CSV and SAV exports
One consistent field-to-reporting workflow for collection, monitoring and analyst handoff.
View 15 international source countries
- Malaysia
- Singapore
- India
- Australia
- China
- South Korea
- Japan
- United Kingdom
- France
- Germany
- Netherlands
- Russia
- United States
- Saudi Arabia
- United Arab Emirates
Sources & authorities
Who we work for, and who we work with
Brands, institutions and development organizations across Southeast Asia and the Indo-Pacific, alongside the partners who extend our reach.
Clients
18 shown
Strategic partners
Institutions & technology
Testimonials
In our clients' own words
5.0 / 510 client perspectives
Several are attributed by role and sector only, at the client's request. That is the nature of the work.
Client perspective
“Having collaboration with K&A on research, studies, executive FGD, and workshops has been very insightful and impactful. K&A bring the expertise and strategic insight, particularly in the rapidly evolving sectors of AI technology and governance. K&A delivers sharp analysis and professional facilitation, making them a highly trusted strategic partner for navigating dynamics regulatory and innovation in the AI era.”
Client perspective
“Our collaboration on executive workshops, research, and strategic discussions has consistently been insightful and impactful. K&A brings together subject matter expertise, practical facilitation, and a strong understanding of AI governance and emerging technologies.”
Client perspective
“What impressed us most was K&A’s ability to bridge advanced AI capabilities with real business needs. Rather than focusing on AI or tech stacks alone, they delivered practical solutions that our leadership team could confidently implement.”
Client perspective
“Rio Kiantara’s and Associates has been helpful, prompt and always provide their best in supporting our needs.”
Client perspective
“K&A goes beyond conventional market research. Their team combines rigorous methodology with strategic interpretation despite limited resources, enabling us to make evidence-based commercial decisions with greater confidence.”
Client perspective
“K&A’s local expertise, extensive stakeholder network, and international perspective were instrumental in helping us understand Indonesia’s business landscape. Their advice significantly accelerated our market entry process.”
Client perspective
“Rio Kiantara & Associates (K&A) demonstrated a high level of professionalism, responsiveness, and flexibility in supporting our business and market entry advisory needs.”
Client perspective
“K&A combines strong analytical capability with an excellent understanding of the banking industry. Their insights helped us evaluate digital transformation opportunities and navigate emerging AI governance challenges with confidence.”
Client perspective
“K&A demonstrated a high level of professionalism, strategic thinking, and responsiveness throughout our project engagement. Their team quickly understood our strategic business challenges and translated them into practical recommendations that supported executive decision-making to decide how we approach our Indonesian strategy.”
Client perspective
“The research delivered by K&A provided actionable customer and market insights that directly supported our strategic planning. Their responsiveness, methodological rigor, and ability to communicate findings clearly made them a trusted partner.”
Capabilities
A methodology toolkit, not a single house method
Qualitative
Pinnacle
- FGD
- IDI
- KII
- Ethnography
- Online Communities
- Expert Panels
- Semiotics
Quantitative
Pinnacle
- CATI
- CAWI
- F2F Survey
- Conjoint
- MaxDiff
Strategic
Pinnacle
- PESTLE
- Porter's Five Forces
- SWOT
- 3C Framework
- STP Analysis
- Service Design
AI & Machine Learning
K&A Consulting
- Predictive and prescriptive modeling
- NLP and text analytics
- Generative AI application development
- Computer vision and pattern recognition
- Recommendation engines and demand forecasting
Data Science & Advanced Analytics
K&A Consulting
- Exploratory data analysis and statistical modeling
- Data pipeline design and engineering
- Dashboard and visualization development
- Customer segmentation and behavioral analytics
- Performance attribution and uplift modeling
AI Governance & Responsible AI
K&A Consulting
- Governance framework design and implementation
- Responsible AI policy development
- AI risk assessment and bias auditing
- Regulatory compliance advisory (sector-specific)
- Data and AI maturity assessments
Capacity Building & Training
K&A Consulting
- AI, data science and analytics training programs
- Hands-on workshops for business and technical teams
- AI adoption readiness and capability assessment
- Customized learning journeys by role and function
Research Platform
KORA²
- Survey Instrument Design
- Omnichannel Collection
- Data Dashboard
- Structured Field Data
- Decision-ready Analytics
Our story
Built on mentorship, incorporated on results
From a practice inside PT Advisia to an incorporated firm with offices across five markets — the same team, the same standards, a wider mandate.
- 2020 – 2023
Kiantara & Associates begins under PT Advisia
Started by Rio Kiantara under the mentorship of Iwan Murty, former Managing Director of Ipsos Indonesia.
- 2024
PT Pinnacle Analytics Indonesia formally established
The practice is incorporated, consolidating research, market entry and investment advisory under one roof.
- 2025
Strategic partnership with ASEAN-BAC
Rio Kiantara joins the ASEAN Business Advisory Council as Head of Research, focusing on regional policy innovation.
- 100+
- Years cumulative experience
- 300+
- Clients
- 500+
- Projects delivered
From data to decision
Tell us the decision you're trying to make.
We'll come back with the research design, the fieldwork plan and the timeline it would actually take — not a generic capabilities deck.
Indonesia
Head OfficeMenara Sun Life Lt. 26, Jl. DR. Ide Anak Agung Gde Agung No.Blok 6 3, RT.5/RW.2, Kuningan, Kuningan Tim., Kecamatan Setiabudi, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12950
Malaysia
Office26-3 Level 3 Jalan Metro Pudu, Fraser Business Park, off Jalan Yew, 55100 Kuala Lumpur
Japan
OfficeC3N01, 4 Chome-1-1 Hiyoshi, Kohoku Ward, Yokohama, Kanagawa 223-0061
Singapore
Representative OfficeDecision ConsultAsia Pte Ltd, #09-01, 20 Collyer Quay, Singapore 049319
Philippines
Representative OfficeEuropa Condominium Villas, Legarda Road, Baguio City