Pinnacle Analytics Indonesia · Market research
Know the market.
Before you commit.
Consumer, B2B and stakeholder research across Southeast Asia. We design the study, run the fieldwork in-house and hand you findings you can defend in the boardroom.
- Projects delivered
- 1,000+
- Clients served
- 300+
- 9001 and 27001 certified research processes
- ISO
- Offices across ASEAN and Japan
- 5
Solutions
Market research solutions.
Proven frameworks across brand, consumer and product, plus services-only options when you already have the design.
— 01
Brand Research
Valuation · Health & lift · Competitive benchmarking
— 02
Consumer Research
Usage & attitude · Segmentation (STP) · Journey mapping
— 03
Product Research
Concept testing · Sensory and UI/UX · New product development
— 04
Pricing & Testing
Van Westendorp · Gabor-Granger · Conjoint & MaxDiff
— 05
Customer Experience
NPS · Customer and employee satisfaction · Mystery shopping
— 06
Partial Services Only
Data collection · Recruitment · Processing & tabulation
Field capability
Our own field team, nationwide.
Nationwide coverage including tier 2–3 cities and rural areas, run by our own supervisors and interviewers, not subcontracted out.
Collection modes
- 01
Face-to-face
Consumer and expert interviews, in-home visits, on-site intercepts and central location tests.
- 02
Online survey
Own panel with omnichannel distribution, with quotas and validation set in the instrument.
- 03
CAPI & CATI
Supervised calling with tracked call progress, for dispersed samples and B2B respondents.
- 04
Observation
Ethnography, in-home immersion, retail and traffic audit, mystery shopping at B2C and B2B touchpoints.
- 05
Desk & monitoring
Media publication analysis and social listening, merged with survey data for a fuller read.
Quality control
Quality is designed in, not audited after.
Quality is locked in when the collection is designed: three layers of protection, with client checkpoints at each stage.
Three layers of protection
From instrument design through data handover
- 01
Before fieldwork
- Instrument finalisation and language checking
- Screening and quota matrix
- Programming logic
- Internal pilot for clarity and logic flow
- Discussion guide briefing and moderator trial
- External pilot with real respondents
- 02
During fieldwork
- Field supervisor observation
- Sample achievement monitoring
- Respondent ID check
- Screener answer validation
- Device, IP and speed checks
- Attention checks and quota replacement
- Random back-checks by interviewer
- Suspicious-response flags
- 03
After fieldwork
- Cleaning log and response validation
- Accepted and rejected status per case
- Triangulation against source and prior waves
- Final codebook and data format
- Audio recording and field documentation check
- Handover documentation
Client checkpoints
Where you sign off before the next stage starts
01Pre-fieldwork validation
Questionnaire approval, sampling framework and pilot-test review
02Fieldwork monitoring
Progress updates, quality reports and real-time issue flagging
03Post-fieldwork sign-off
Data validation, cleaning protocol and dataset handover
04Analysis review
Methodology review, preliminary findings and feedback loop
Who we research for
Trusted by brands, institutions and governments.
Pinnacle has run studies for global technology firms, national banks, ministries and development partners across Southeast Asia and the Indo-Pacific.
- 300+clients served
Sectors we serve
- Banking
- Insurance
- Multifinance
- Capital Markets
- Fintech
- Automotive & Mobility
- FMCG & Retail
- Healthcare
- Technology & Media
- Construction & EPC
- Government & Multilateral
Testimonials
In our clients' own words.
Kiantara Group brings the expertise and strategic insight, particularly in the rapidly evolving sectors of AI technology and governance.
“Rio Kiantara’s and Associates has been helpful, prompt and always provide their best in supporting our needs.”
F. RifkiExecutive Director, ASEAN BAC · Managing Partner, FLG “The market intelligence collected and recommendations produced were relevant, high-quality, and aligned with our goals.”
EvelynProgram Manager, TechnoServe “Our collaboration on executive workshops, research, and strategic discussions has consistently been insightful and impactful.”
Senior ManagerFranklin Covey Group