Case study · Market research
Multi-country focus groups for a global technology enterprise and an international foundation, built to hear how the people shaping AI in ASEAN see its ethics and adoption.
01 — The challenge
The client needed a view of AI ethics and adoption that reflected how the region differs, not a single average. That meant hearing AI professionals, government officials and educators in every market, at the seniority where decisions get made.
02 — Our approach
We recruited 30 stakeholders per market to a fixed mix of roles and seniority, so country findings could be compared side by side.
03 — The outcome
All 180 stakeholder places were recruited and run as designed across the six countries over five months, giving the client a comparable regional reading on AI ethics and adoption.
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