Case study · Market research
A B2B marketing intelligence survey for an international CRM technology provider, aimed at the people who evaluate and buy cybersecurity in Indonesia.
01 — The challenge
The client wanted to know which messages land with Indonesian security buyers, how those buyers evaluate vendors and which channels they prefer. The answers had to come from the decision-makers themselves, across company sizes and industries.
02 — Our approach
We designed and ran a B2B survey of 300 IT professionals, from CISOs and security managers to IT heads and security analysts.
03 — The outcome
The survey achieved a 42% response rate against an industry benchmark of 25–30%, giving the client a robust base for its marketing communication.
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